About Us

About Us

For 20 years now,  We have built strong relationships with customers in El Paso, Albuquerque,  Las Cruces and “everywhere in-between” We don't try to push products to our customers that are not needed. We offer the highest quality a water treatment systems at a fair price, without “the Hype”. We use our knowledge and experience to help our customers make an informed decision. We are committed to providing our customers with quality products that are reliable and offer exceptional value. 
                                                                                                                                                                                                          MicroPure got started in 1990 marketing the HydroQuad for Southwest Water Resources, the WRI distributor, for the greater El Paso area. Since then, we aggressively grew our technical  knowlege of the industry and the competition. We then transformed into a full service company. We have over 20 years experience in the water treatment industry with residential water softeners and reverse osmosis being our focus. Our technicians have extensive knowledge in the service, repair, and maintenance of most makes and models of water treatment equipment   
                                                                                                                                                                                 
The water treatment industry is very fragmented and can be quite confusing. It is not uncommon to see "copy cat"  products that use the same components but are privately labeled by different companies. Many lure "would-be" customers in with the promise of a low price and are gone just as fast as they came. Others sell low quality  products with over-inflated prices to make up for expensive advertising budgets.  In other words, consumers don't always get what they pay for.  In the end the consumer is stuck with a cheap, brokendown product with no service. We take on several of these "orphans" every month. Word-of-Mouth advertising is the true benchmark of QUALITY. This  is why WRI has been the industry leader since 1966.

MicroPure cuts through all the confusing industry “buzz words” and provides our customers with proven products that are designed to last a Lifetime. Most softeners, are not designed to handle the extremely hard water and extreme temperature fluctuations that we encounter in west Texas and southern New Mexico. Most products use inferior resins and water filtration medias that oxidize and breakdown in just a few  years.   
                                                                                                                                                                                                                                                                                                                                                                                                    
MicroPure believes in and recommends the HydroQuad which uses the ion-o-lite  C-32-M commercial resin and the legendary Nickel plated brass valve. Our multi-stage conditioners and Patented Reverse Osmosis systems are designed to outperform and outlast the rest. MicroPure provides prompt, professional service and free consultation. We explain benefits and solutions in ways that can be easily understood so that our customers can feel confident and comfortable in their decisions.   
                                                                                                                                                                                     
MicroPure's water treatment systems  are installed using the industry's best practices, insuring the most reliable work. We come right to your home to install and service our water conditioners and provide filter services for Reverse Osmosis systems. We strive to give our customers the Friendliest, most informative service, along with the highest quality products. Our dedication to building quality relationships with our customers has been our model for growth over the last two decades.